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It offers a variety of services such as internet distribution services, check guest out and in, manage room inventory, handle accounting functions and service guest requirements. The software can also be used to make reservations and process the billings of all the departmeents (Norton, 1999). SWOT Analysis Strengths ShowTell has strategies in place to know its customers one by one. Its direct sales have an easy time on the market as it has maintained a good historical relationship. Weaknesses The shop has a low per unit costs on sales. It does not offer what other competitors are offering like knowledgeable sales. It is yet to earn a national name that will help its products flow easily into the national advertisement. Opportunities The Local area network is a boost for the shop as it is made up of small businesses and home offices. Its internet services provide increasing opportunities as it can easily reach its customers. Threats Most of the sold products make use of old technology thus most clients tend to shy off. ShowTell being a large store that is price oriented, offers huge advertisements that are of low prices making the customers mistake this to poor quality services Conclusion The Future shop offers high quality services and at affordable prices. This is evident in how its newly introduced products behave in the market. The products in the retail shops take into consideration every section of the market demand by offering a variety of products. Most of the products are made according to the international standards, giving room for the utilization of accessories from other manufacturers. I wouldnt think twice to walk into the future shop any time I am in need of any product offered by the computer shop. Buy custom Future Shop essay